The objective of an advertisement is always trying to generate a need in the people. Commonly, a confort or additional pleasure need. But there’s a limit… You shouldn’t try to instill people an unsafety feeling which leads to paranoia, just to raise your product’s sales. However, lots of companies do it, because they think, like Maquiavelo, that “the end justifies the means“…
Here we have a sample of that… The lyrics of the jingle are below… Both in the advertisement’s original language (spanish) and in english…
Lyrics (Spanish)
No te lavaste las manos
Hay bacterias en todo lo que tocamos
Te puedes enfermar
Varias veces te las tienes que lavarEspera!
Después de ir al baño
Espera!
Después de jugar un rato
Espera!
Después de toser o estornudar
O si a tu mascota acabas de tocarLava con Protex bien tus manos
Dale una mano a tu salud
Protex, para la buena salud de la piel
Lyrics (English)
You haven’t cleaned up your hands
There are baterias in everything we touch
You can get sick
Lots of times you have to clean them upWait!
After going to the toilette
Wait!
After playing for a while
Wait!
After coughing or sneezing
Or if you have just touched your petWash well your hands with Protex
Give a hand to your health
Protex, for a good skin’s health
Goof: note how, in the time 0:22, after “disinfecting the hands”, there are still some “bacterias” moving around!
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