The objective of an advertisement is always trying to generate a need in the people. Commonly, a confort or additional pleasure need. But there’s a limit… You shouldn’t try to instill people an unsafety feeling which leads to paranoia, just to raise your product’s sales. However, lots of companies do it, because they think, like Maquiavelo, that “the end justifies the means“…
Here we have a sample of that… The lyrics of the jingle are below… Both in the advertisement’s original language (spanish) and in english…
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